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OM EVENTS
DTC Promos Joins Unilever Philippines’ 2026 Agency Fair
With 32 years in the marketing industry and a 22-year partnership with one of the most renowned multinational companies in the world, DTC Promos, Inc. joined Unilever Philippines’ agency fair on January 29, 2026, to exhibit its strengths and capabilities as a marketing firm.
Held at ULP’s very own office building, located in Bonifacio Global City, the fair was organized to help agencies demonstrate their sampling capabilities to business users. ULP would eventually evaluate bids and company capabilities, favoring those that focus on quality and are considered market distributors and cost-efficient partners.
DATEFEB 09, 2026
AUTHORANGELA CLARE AGPAWA
READ10 Min
DTC Promos, Inc. at the Unilever Philippines Agency Fair
DTC secured one of the best spots near the entrance, immediately enlivening the room for visitors with a cheery welcome from the team. The booth was filled with a massive number of displays, including brand merchandise such as insulated tumblers, glass mugs, notebooks, and pens; game modules such as pachinko and prize roulette; and professionally made food samples such as Chicken Adobo, Mayo Chocolate Cake, Fried Rice, and Sushi Bake.
These displays were a huge part of DTC’s gimmick to showcase their creativity in activations. Through a fancy food display, audiences were promptly intrigued to visit and sample the selection. The Mayo Chocolate Cake took the crown for the most interesting dish: a rich, gooey chocolate cupcake topped with airy whipped cream. The name made visitors even more intrigued, but it isn’t a literal mayo chocolate cake. It’s a creative and resourceful take that uses mayonnaise as an alternative to butter. The finished product was an exhibition of innovation and a newfound use for mayonnaise.
Being the only promo company that has an in-house chef, DTC’s passion and expertise in food-related projects is one of the things it’s known for. It brought a satisfying food experience to the fair’s visitors with the help of Chef Anna Azarias.
On the left side of the booth, classic tabletop games such as pachinko and prize roulette drew quite the attention due to an interactive experience, simulating real activation mechanics often used in retail promotions. It was a test of both luck and instinct; regardless, every visitor took a prize home.
Simultaneously taking place alongside all the fun brought by the food and games were conversations between visitors from ULP and DTC’s Vice President for Operations, Richard Bayles, who walked guests through the company’s operational scale and its capability to execute nationwide activations with precision. Business users were given a closer look into how DTC builds campaigns from conceptualization to execution, supported by a structured internal system for smooth coordination across field teams, suppliers, and brand partners.
Projects with Unilever Philippines
Just like every other partnership, the long-running 22-year collaboration between DTC Promos, Inc. and Unilever Philippines started with its very first project together, dated way back to 2004: the Closeup Wow Whattamouth!, which became the Guinness Book of World Records’ holder of the largest photo mosaic billboard in the world at the time.
The big success of this project propagated to multiple others: the Lady’s Choice Christmasterpiece in 2005, an inter-town landmark-making national competition by Lady’s Choice, which tapped into the bayanihan spirit among Filipinos; the Rexona Xtreme for Men in 2006, the first-ever aerial stunt show and rock concert that built strong brand recall among young men; and the iconic Makulay ang Buhay sa Sinabawang Gulay in 2007, a campaign for Knorr, which made up every 2000s kid’s childhood and encouraged them to eat soupy veggies through a danceable song; and many more projects that strengthened the partnership even more.
To this day, DTC has supported Unilever brands through in-store demonstrations, roadshows, retail promotions, and consumer engagement activities that improved brand image and increased product awareness. This fair allowed the agency to present its updated capabilities and campaign innovations that align with Unilever’s evolving marketing requirements.
DTC Promos, Inc.
Founded more than three decades ago, DTC Promos, Inc. has become one of the country's leading marketing execution companies that specializes in activations, from mall events and nationwide sampling programs to retail merchandising and brand launches.
Its client roster includes multinational corporations and leading local companies in both food and non-food industries, reflecting its adaptability and expertise across product categories. Through the years, DTC has handled large-scale promotional rollouts requiring coordinated logistics and synchronized execution.
For updates and inquiries, visit DTC Promos, Inc. on Facebook.
