While Our Market primarily operates as a digital platform, it keeps face-to-face engagement not only as a way to build trust and awareness, but also to reach out to different communities who may benefit from the platform’s services.

New sign-ups steadily grew during the event as guests joined the Our Market network on the spot, curious to continue exploring after the event concluded.

The ALIAC Management Week Celebration

ALIAC’s Management Week delivered a full schedule that kept energy levels high throughout the day: insightful discussions, interactive games, entertaining performances, and more.

Some of the event’s resource speakers included the Philippine Association of Researchers for Tourism and Hospitality President, Dr. Harold Bernardo Bueno; Cebu Pacific Air Human Resources, Mrs. Maricor Lucido; and Head Technical Committee, Mr. Robin Pasahol—all of which shared educational, practical, and motivational messages that could boost its students’ academic performance and influence their future career choices.

Impressive performances by the ALIAC Pep Squad and Wonderlust Project amplified the event even more. The game segment, called the Management Clash, was reminiscent of childhood games, featuring Tug of War, Buntot ng Dragon, Tamaang Tao, Patintero, and Karea ng Bao.

Of course, it would not be complete without a little competition, thus the Management Icon, Tour Guiding, and FA Showmanship, which had a board of judges with credible backgrounds in the aviation industry.

Our Market for Partnership Opportunities

Events like this allow Our Market to demonstrate its purpose tangibly. Instead of explaining the platform solely through online campaigns, attendees experienced the brand through real-life conversations, product sampling, and direct engagement with the team.

Many visitors were surprised to learn that Our Market supports both established businesses and small-scale merchants seeking digital exposure. Some discussions turned into inquiries about partnership opportunities and other future collaborations.

Though sponsorship isn’t mainly Our Market’s role in the OMG! Campus Tour, the platform put itself in a position where it’s seen not only as a digital magazine but also as an active contributor to social initiatives.

Up Next: OMG! Campus Tour @ National University Dasmariñas

After this sponsorship opportunity, Our Market will be back on track with the culinary demo + sponsors’ fair combo for its next campus tour destination: National University in Dasmariñas, Cavite, to be held on March 11, 2026.

For the first time in its campus tour campaign, Our Market’s workshop will feature desserts by veteran culinary instructor Chef Catherine “Cathy” Yu of the Philippine Society of Baking.

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Thanks to the trusted partnership between DTC Promos, Inc., Our Market’s company, with Federated Distributors, Inc. (FDI) and Unilever Philippines, the sponsors’ fair made a great contribution to the entire event’s success.

G.I.F.T. Culinary Arts

SPCP’s G.I.F.T. Development Program aims to nurture students’ interests and talents in specialized areas. Structured tracks, like the Culinary Arts, encourage hands-on learning and real-world exposure that welcome industry partners and platforms, helping students bridge academic training with practical experience.

The partnership initiated by Our Market prepares young individuals not only for college but also for long-term professional paths, integrating workshops, brand collaborations, and community engagement that give students the opportunity to see how classroom knowledge can become tangible opportunities.

Our Market’s outreach to a younger audience continues to build a community grounded in learning, entrepreneurship, and meaningful engagement. With two successful university visits and now a dynamic high school engagement, the momentum heading into the next leg of the tour remains strong.

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These displays were a huge part of DTC’s gimmick to showcase their creativity in activations. Through a fancy food display, audiences were promptly intrigued to visit and sample the selection. The Mayo Chocolate Cake took the crown for the most interesting dish: a rich, gooey chocolate cupcake topped with airy whipped cream. The name made visitors even more intrigued, but it isn’t a literal mayo chocolate cake. It’s a creative and resourceful take that uses mayonnaise as an alternative to butter. The finished product was an exhibition of innovation and a newfound use for mayonnaise.

Being the only promo company that has an in-house chef, DTC’s passion and expertise in food-related projects is one of the things it’s known for. It brought a satisfying food experience to the fair’s visitors with the help of Chef Anna Azarias.

On the left side of the booth, classic tabletop games such as pachinko and prize roulette drew quite the attention due to an interactive experience, simulating real activation mechanics often used in retail promotions. It was a test of both luck and instinct; regardless, every visitor took a prize home.

Simultaneously taking place alongside all the fun brought by the food and games were conversations between visitors from ULP and DTC’s Vice President for Operations, Richard Bayles, who walked guests through the company’s operational scale and its capability to execute nationwide activations with precision. Business users were given a closer look into how DTC builds campaigns from conceptualization to execution, supported by a structured internal system for smooth coordination across field teams, suppliers, and brand partners.

Projects with Unilever Philippines

Just like every other partnership, the long-running 22-year collaboration between DTC Promos, Inc. and Unilever Philippines started with its very first project together, dated way back to 2004: the Closeup Wow Whattamouth!, which became the Guinness Book of World Records’ holder of the largest photo mosaic billboard in the world at the time.

The big success of this project propagated to multiple others: the Lady’s Choice Christmasterpiece in 2005, an inter-town landmark-making national competition by Lady’s Choice, which tapped into the bayanihan spirit among Filipinos; the Rexona Xtreme for Men in 2006, the first-ever aerial stunt show and rock concert that built strong brand recall among young men; and the iconic Makulay ang Buhay sa Sinabawang Gulay in 2007, a campaign for Knorr, which made up every 2000s kid’s childhood and encouraged them to eat soupy veggies through a danceable song; and many more projects that strengthened the partnership even more.

To this day, DTC has supported Unilever brands through in-store demonstrations, roadshows, retail promotions, and consumer engagement activities that improved brand image and increased product awareness. This fair allowed the agency to present its updated capabilities and campaign innovations that align with Unilever’s evolving marketing requirements.

DTC Promos, Inc.

Founded more than three decades ago, DTC Promos, Inc. has become one of the country's leading marketing execution companies that specializes in activations, from mall events and nationwide sampling programs to retail merchandising and brand launches.

Its client roster includes multinational corporations and leading local companies in both food and non-food industries, reflecting its adaptability and expertise across product categories. Through the years, DTC has handled large-scale promotional rollouts requiring coordinated logistics and synchronized execution.

For updates and inquiries, visit DTC Promos, Inc. on Facebook.